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kalakala

What is colour psychology?

It is the effects of the electro-magnetic radiation of light on human mood and behaviour - a universal, psychophysical reaction, which is not as heavily influenced by culture, age and gender as is generally thought.

”A lifelong guide to your colours, crafted from your own personality”

Take a mindblowing journey through yourself with us. Discover the power and influence of colours.
We are committed to helping you expressing yourself uniquely and individually.

kalakala

Our Mission

To bring harmony and objective rationale to the use of colour in all aspects of life, easing the pain of colour selection, saving time, money and uncertainty and empowering people to get colours right every time with absolute confidence.

Our consultant service allows individuals, designers and organisations to achieve the desired psychological impact and objective colour harmony to help manage the powerful psychological influence of colour on human response and behaviour. We advise clients on colour usage for personal growth, residential interiors and corporate clients on all aspects of branding, packaging, web, corporate interior such as retail, hospitality, workplaces and products design.

kalakala

Why Colour Matters?

  • Response to colour is 80% unconscious
  • Colour is the first thing we register when we are assessing anything
  • It is a powerful non-verbal communication which speaks louder than words
  • Every colour, without exception, has inherent positive or negative properties.
  • Each hue affects specific psychological modes
  • We are all universally affected by colour psychologically not by culture, gender or age.
  • The concept that colour affects mood and influences behaviour is recognised, but little understood.
  • The successful use of colour, like music, is not from one particular hue, but from its harmony.
  • We do not respond to just one colour, but to colours in combination
kalakala

Why are we different?

  • Discover your INHERENT colour palette and personality type with us.
  • Colour palette customised from your own personality.
  • Show you how colours powerfully influence your mood and behaviour as well as others towards you.
  • Giving you LIFELONG tools with freedom of choosing and using colours with confidence.
  • Bring out your unique self and express it through colours.
kalakala

Who would benefit
from this system?

  • Fashion Design
  • Personal Styling
  • Textile Design
  • Interior Design
  • Graphic Design
  • Architecture
  • Fashion Retailing
  • Psychology
  • Marketing
  • General user