Colour Affects, London

The Company

Colour Affects was founded in 1985 by Angela Wright, FRSA*., to help individuals and organisations to harness the profound psychological influence of colour on human response and behaviour. The company advises corporate clients on colours for branding, packaging, web, interiors and product design, and individuals on colours for personal growth, fashion, make-up and hair colouring and residential interiors.

Consultants

The Colour Affects Network of consultants operates in UK, Ireland, Australia, South Africa, South America, USA, Sweden and Eastern Europe, providing consulting on the following:

Colour Affects Teaching

Since 1985, hundreds of people around the world have studied the fundamental principles of the Colour Affects System. The teaching program provides as little or as much as you need - from a one-hour introductory seminar to complete professional qualification. All courses are interactive and, apart from one-hour seminars, involve students in practical experiments with colour. Colour Affects is associated with various organisations and academic leaders in the world of colour. These include:

Biography of Angela Wright

Angela Wright began to explore seriously the mystery of how colour influences mood and behaviour in the 1970s. Until then, the effects of colour were generally considered to be completely subjective, and therefore impossible to predict.

She studied psychoanalytical psychotherapy at Queen Mary's Hospital, Roehampton, England, before studying the dynamics of colour in Carmel, California, USA, and identified links between patterns of colour and patterns of human behaviour. She formulated a clear hypothesis, which became the basis of the Colour Affects System, an academically sound and demonstrably effective system that crossed cultural boundaries and, for the first time, enabled colour psychology to be applied objectively, rationally and with remarkable accuracy.

During the 1990s and early 2000s, the system was subjected to stringent scientific scrutiny at world class academic levels and found to hold true consistently.

However, it had already been empirically tested in business since 1985, through her London-based consultancy, Colour Affects. She has applied the system to every aspect of business - corporate communication, retail and workplace design, as well as web design and product design.
Apart from the many individuals who claim that it has hugely helped them personally, there are many major international companies, government institutions and design consultancies who attest to its power and effectiveness. Ms. Wright was invited to become a Fellow of the Royal Society of Arts in 1998 and she is recognised as a world expert on the unconscious effects of colour.

Her 1995 book, 'The Beginner's Guide to Colour Psychology' continues to sell steadily across the world and she is working on her second book, specifically for the business community, provisionally entitled 'The Colour of Money'.

Meet your colourist: Toeyngam MacCormac

I have always been passionate about colours. when it comes to making colour choice, there can be underlying doubts “ why I am choosing this?”, or “Is it the right colour?”. 

After graduating in Interior Architecture from Chulalongkorn University. I studied Colour Psychology with Colour Affects, a London-based consultancy founded by Angela Wright, FRSA. and qualified as Colourist by SDC (The Society of Dyers and Colourists) https://sdc.org.uk

I wanted to take her principle forward to show how colours can be objectively applied, are predictable and not just one's good taste. 

It is eye-opening to acknowledge how colour unconsciously influences human mood and behaviour. Most of us are unaware we have an inherent colour palette 

This inspired me to set up Kalakala.

I am determined to help you discovering your colours, whether you are individuals, organisations, or businesses. 

Now colour selection is no longer a myth.